Pedro Paramo’s Truce

Netflix

Ending the Eternal Rivalry Between Books and Films.

Juan Rulfo’s Pedro Páramo (1957) is a literary cornerstone of Mexican identity—so revered that any adaptation was seen as “untouchable.” When Netflix announced its film version, skepticism arose: could it honor such a deeply rooted classic?

To bridge the divide, we forged an unexpected alliance with Librerías Gandhi, Mexico’s most iconic bookstore chain, known for its witty campaigns favoring books over films. A bold partnership to turn doubt into anticipation.