Pedro Paramo’s Truce
NetflixEnding the Eternal Rivalry Between Books and Films.
Juan Rulfo’s Pedro Páramo (1957) is a literary cornerstone of Mexican identity—so revered that any adaptation was seen as “untouchable.” When Netflix announced its film version, skepticism arose: could it honor such a deeply rooted classic?
To bridge the divide, we forged an unexpected alliance with Librerías Gandhi, Mexico’s most iconic bookstore chain, known for its witty campaigns favoring books over films. A bold partnership to turn doubt into anticipation.
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Outdoor
Outdoor

Círculo de Oro 2025
Gold • Media
Silver • Outdoor
Silver • Direct