https://ogonzales.com Oscar Gonzales | ACD Fri, 02 Oct 2026 04:36:41 +0000 https://ogonzales.com en https://ogonzales.com/Bottle-Tiles Mon, 10 Apr 2023 02:14:45 +0000 Oscar Gonzales | ACD https://ogonzales.com/Bottle-Tiles Bottle Tiles Arequipeña Beer (AB InBev) Arequipa, Peru, is the city with the highest UV radiation level on the planet, fortunately, they have Arequipeña, the iconic regional beer from AB InBev in Peru, which bottles have always been designed to resist UV light, so we decided to use the bottles to protect our people. We present: Bottle Tiles. We cut and join the Arequipeña bottles to create tiles, inspired in the architecture of the city, we set up them in the areas where the sun is threatening. Because protect our people is what matter. 01_ Case study 02_ Stills <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/230f093df957881d7cfd0e91190eb09c8c26f9231f9094d3f78cbc37afc106d6/Bottle-Tiles_Arequipena_2.jpg" data-mid="181399901" border="0" src="https://freight.cargo.site/w/1000/i/230f093df957881d7cfd0e91190eb09c8c26f9231f9094d3f78cbc37afc106d6/Bottle-Tiles_Arequipena_2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4217a859f6cbb9b46da365f61c07bbd6f592b7697143fad45fa45ba32e5ae0ab/Bottle-Tiles_Arequipena_5.jpg" data-mid="181399902" border="0" src="https://freight.cargo.site/w/1000/i/4217a859f6cbb9b46da365f61c07bbd6f592b7697143fad45fa45ba32e5ae0ab/Bottle-Tiles_Arequipena_5.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ad4a0e247ead56957d805bd03c2823b8734f66e1a25f3590d26585fe9ac9f4a2/Bottle-Tiles_Arequipena_6.jpg" data-mid="181399903" border="0" src="https://freight.cargo.site/w/1000/i/ad4a0e247ead56957d805bd03c2823b8734f66e1a25f3590d26585fe9ac9f4a2/Bottle-Tiles_Arequipena_6.jpg" /> 03_ Design <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ecd084d6dcde4f789411d789bad057c0d02160b4174af6cd92061713d96214ff/Bottle-Tiles_Arequipena_7.jpg" data-mid="181399904" border="0" src="https://freight.cargo.site/w/1000/i/ecd084d6dcde4f789411d789bad057c0d02160b4174af6cd92061713d96214ff/Bottle-Tiles_Arequipena_7.jpg" /> 04_ Board <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/b46796e38b304030ab89bcde8ca09d44396258c74d0c930bd3faf314c72bc88a/Bottle-Tiles_Arequipena_Board_RGB.jpg" data-mid="177092336" border="0" src="https://freight.cargo.site/w/1000/i/b46796e38b304030ab89bcde8ca09d44396258c74d0c930bd3faf314c72bc88a/Bottle-Tiles_Arequipena_Board_RGB.jpg" /> 05_ Press <img width="3346" height="1884" width_o="3346" height_o="1884" data-src="https://freight.cargo.site/t/original/i/21e9d68fe1bc86a7770519a435a1ab371c750b4a7c546a5f876d6c97c62731e5/Bottle-Tiles_AdAge.png" data-mid="177010404" border="0" src="https://freight.cargo.site/w/1000/i/21e9d68fe1bc86a7770519a435a1ab371c750b4a7c546a5f876d6c97c62731e5/Bottle-Tiles_AdAge.png" /> <img width="3350" height="1634" width_o="3350" height_o="1634" data-src="https://freight.cargo.site/t/original/i/9929f7400406375e268a91a087599cb949ae39030ddc76a24fcda59723cd3075/Bottle-Tiles_Muse.png" data-mid="177010405" border="0" src="https://freight.cargo.site/w/1000/i/9929f7400406375e268a91a087599cb949ae39030ddc76a24fcda59723cd3075/Bottle-Tiles_Muse.png" /> <img width="3360" height="1792" width_o="3360" height_o="1792" data-src="https://freight.cargo.site/t/original/i/f835e1ceef4e465b46b3240c04f78a5eb0288e3328822ecc86f5256f048d6883/Bottle-Tiles_Shots.png" data-mid="177010406" border="0" src="https://freight.cargo.site/w/1000/i/f835e1ceef4e465b46b3240c04f78a5eb0288e3328822ecc86f5256f048d6883/Bottle-Tiles_Shots.png" /> Cannes Lions 2023 Bronze • Outdoor 2 Shortlists • Outdoor Shortlist • Brand Experience &amp; Activation Shortlist • Media Effie Awards 2024 Gold • Disease Awareness and Education Festival El Sol 2023 Grand Prix&nbsp;• Outdoor Grand Prix • Design Gold • Outdoor Gold • Outdoor Gold • Design Silver • Design Silver • Media El Ojo de Iberoamérica 2023 Best Idea per Country Silver • Design Silver • Brand Experience &amp; Activation Silver • Brand Experience &amp; Activation Silver • Brand Experience &amp; Activation Silver • Sustainable Bronze • Outdoor Bronze • Media 2 Shortlists Premio Ideas 2023 Grand Prix Gold • Outdoor Gold • Design Gold • Brand Experience &amp; Activation Gold • Country Award Gold • Media New York Festivals 2023 Gold • Hell’s Kitchen - Alcohol Silver • Outdoor Bronze • Outdoor Bronze • Design Bronze • Purpose Shortlist • Avant-Garde/Innovative MAD Stars 2023 Silver • Design Silver • Direct Bronze • Outdoor AdForum PHNX 2023 Bronze • Design Bronze • Good Causes https://ogonzales.com/Literacy-Pen Sat, 13 Apr 2024 03:34:34 +0000 Oscar Gonzales | ACD https://ogonzales.com/Literacy-Pen Literacy Pen World Literacy Foundation According to the latest UNESCO data, 773 million people worldwide struggle with illiteracy, a challenge that deepens social inequalities and emotionally and psychologically impacts millions, limiting lifetime opportunities. Despite extensive efforts to develop literacy programs and methods, they have often faltered due to their complexity. In a groundbreaking response to this crisis we introduce a revolutionary educational tool: The Literacy Pen, an innovative device empowers illiterate individuals to initiate writing and reading instantly, marking a significant leap forward in literacy advancement efforts worldwide. 01_ Case study 02_ Board <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/5a9333e3504b6c7a028a5694b0e025da3dc526e2c06f1da53b2c87989752b478/2---Literacy-Pen-by-World-Literacy-Foundation---Board.jpg" data-mid="210058436" border="0" src="https://freight.cargo.site/w/1000/i/5a9333e3504b6c7a028a5694b0e025da3dc526e2c06f1da53b2c87989752b478/2---Literacy-Pen-by-World-Literacy-Foundation---Board.jpg" /> 03_ Process 04_ Press <img width="3000" height="1730" width_o="3000" height_o="1730" data-src="https://freight.cargo.site/t/original/i/95b7706e3c9cd6d9755a82020138c5c2f67003f9e76cc1b37986912a9826ad37/d0585e02178fb92.jpg" data-mid="219307005" border="0" src="https://freight.cargo.site/w/1000/i/95b7706e3c9cd6d9755a82020138c5c2f67003f9e76cc1b37986912a9826ad37/d0585e02178fb92.jpg" /> Cannes Lions 2024 Silver • Brand Experience &amp; Activation Shortlist • Innovation Shortlist • Sustainable Development Goals LIA Awards 2024 Gold • Evolution Bronze • Evolution El Ojo de Iberoamérica 2024 Bronze • Innovation Second Finalist for the Best Idea per Country https://ogonzales.com/Arrivals Fri, 02 Oct 2026 04:36:41 +0000 Oscar Gonzales | ACD https://ogonzales.com/Arrivals Arrivals Aeroméxico 01_ Film 02_ Press <img width="4316" height="2428" width_o="4316" height_o="2428" data-src="https://freight.cargo.site/t/original/i/e258a4db9c1f83b80d6a7911a94cc8002d1773e93dbcdd682ec5b0a96e05b177/Aeromexico_Arrivals_AdAge.png" data-mid="252810640" border="0" src="https://freight.cargo.site/w/1000/i/e258a4db9c1f83b80d6a7911a94cc8002d1773e93dbcdd682ec5b0a96e05b177/Aeromexico_Arrivals_AdAge.png" /> <img width="3992" height="2994" width_o="3992" height_o="2994" data-src="https://freight.cargo.site/t/original/i/76fdee575fa222214e216f18128cd7d920fd34c64b0f65405fe5b2862f21fabb/Aeromexico_Arrivals_LBB.png" data-mid="252810641" border="0" src="https://freight.cargo.site/w/1000/i/76fdee575fa222214e216f18128cd7d920fd34c64b0f65405fe5b2862f21fabb/Aeromexico_Arrivals_LBB.png" /> <img width="3712" height="2791" width_o="3712" height_o="2791" data-src="https://freight.cargo.site/t/original/i/759a16bd21e019d923430820f15ec3b4a3ea3ff45b0e8ae8191fac9f03763f70/Aeromexico_Arrivals_CampaignUS.png" data-mid="253387398" border="0" src="https://freight.cargo.site/w/1000/i/759a16bd21e019d923430820f15ec3b4a3ea3ff45b0e8ae8191fac9f03763f70/Aeromexico_Arrivals_CampaignUS.png" /> https://ogonzales.com/The-Napkin-Suit Fri, 04 Nov 2022 08:21:11 +0000 Oscar Gonzales | ACD https://ogonzales.com/The-Napkin-Suit The Napkin Suit Kentucky Fried Chicken Many clothing goes out of fashion, but eating KFC with your bare hands will always be in fashion. That’s why we created The Napkin Suit, a suit that helps you not to stain while you eat and to always be fashionable with what you wear. If you want to get a KFC Napkin Suit, sorry, it’s sold out. 01_ Case study 02_ Board <img width="4000" height="2836" width_o="4000" height_o="2836" data-src="https://freight.cargo.site/t/original/i/3a10bf82e6a9ebf7cc131f5318cec22b0a10bd3533e08b7cf61a41200cb26cf4/KFC-The-Napkin-Suit.jpg" data-mid="157893975" border="0" src="https://freight.cargo.site/w/1000/i/3a10bf82e6a9ebf7cc131f5318cec22b0a10bd3533e08b7cf61a41200cb26cf4/KFC-The-Napkin-Suit.jpg" /> 03_ Content 04_ Stills <img width="2500" height="932" width_o="2500" height_o="932" data-src="https://freight.cargo.site/t/original/i/cdc979c3a7e605757b69a8bbe69c51dc3acc4f550b339705458c569212abe201/KFC_Napkin-suit-5.png" data-mid="157893967" border="0" src="https://freight.cargo.site/w/1000/i/cdc979c3a7e605757b69a8bbe69c51dc3acc4f550b339705458c569212abe201/KFC_Napkin-suit-5.png" /> <img width="2500" height="932" width_o="2500" height_o="932" data-src="https://freight.cargo.site/t/original/i/1295a9d5a355cab9ec066efb54610e422fa4374730c84d075cf215a2c4d3934c/KFC_Napkin-suit-6.png" data-mid="157893968" border="0" src="https://freight.cargo.site/w/1000/i/1295a9d5a355cab9ec066efb54610e422fa4374730c84d075cf215a2c4d3934c/KFC_Napkin-suit-6.png" /> <img width="2500" height="932" width_o="2500" height_o="932" data-src="https://freight.cargo.site/t/original/i/bb0746b5771788659178860362878cc2a7c1d1a4b64ed8ebf64fccd5eba71c38/KFC_Napkin-suit-7.png" data-mid="157893969" border="0" src="https://freight.cargo.site/w/1000/i/bb0746b5771788659178860362878cc2a7c1d1a4b64ed8ebf64fccd5eba71c38/KFC_Napkin-suit-7.png" /> <img width="2500" height="932" width_o="2500" height_o="932" data-src="https://freight.cargo.site/t/original/i/d421f8e37786ddc75493e5ff7a4d96d16b9df088b664a2910847575833ba3d80/KFC_Napkin-suit-11.png" data-mid="157893970" border="0" src="https://freight.cargo.site/w/1000/i/d421f8e37786ddc75493e5ff7a4d96d16b9df088b664a2910847575833ba3d80/KFC_Napkin-suit-11.png" /> <img width="2500" height="932" width_o="2500" height_o="932" data-src="https://freight.cargo.site/t/original/i/4391b60aa4e8386ea9a480ea3bbc2cc427ff44c65d1f86dd5a97aba56c20aab9/KFC_Napkin-suit-12.png" data-mid="157893971" border="0" src="https://freight.cargo.site/w/1000/i/4391b60aa4e8386ea9a480ea3bbc2cc427ff44c65d1f86dd5a97aba56c20aab9/KFC_Napkin-suit-12.png" /> <img width="2500" height="932" width_o="2500" height_o="932" data-src="https://freight.cargo.site/t/original/i/8a677e9d8fba8f3c3b71a4b490c29f549736a7f78b60072d617541e3a23f9f87/KFC_Napkin-suit-14.png" data-mid="157893972" border="0" src="https://freight.cargo.site/w/1000/i/8a677e9d8fba8f3c3b71a4b490c29f549736a7f78b60072d617541e3a23f9f87/KFC_Napkin-suit-14.png" /> <img width="2500" height="932" width_o="2500" height_o="932" data-src="https://freight.cargo.site/t/original/i/955613d94809e91df24ee8fb72b50e5f905da953949572aaaade23e7cf4427c0/KFC_Napkin-suit-15.png" data-mid="157893973" border="0" src="https://freight.cargo.site/w/1000/i/955613d94809e91df24ee8fb72b50e5f905da953949572aaaade23e7cf4427c0/KFC_Napkin-suit-15.png" /> Cannes Lions 2020/2021 Shortlist • Brand Experience &amp; Activation El Ojo de Iberoamérica 2021 Silver • Brand Experience &amp; Activation Silver • Content Premio Ideas 2020/2021 Gold https://ogonzales.com/The-Ladies-of-Safety Sat, 25 Apr 2026 04:04:09 +0000 Oscar Gonzales | ACD https://ogonzales.com/The-Ladies-of-Safety The Ladies of Safety Virgin Voyages We turned the most overlooked part of any trip into something people couldn’t stop watching. The idea? Let the destinations themselves do the talking. But not just any voices—iconic female figures from the places our voyages explore took center stage to deliver these crucial messages. 01_ Branded Content 02_ Stills <img width="1920" height="852" width_o="1920" height_o="852" data-src="https://freight.cargo.site/t/original/i/ac09a4c634f2a42d87d65a6e83cb8b9ef02572525428ff286f98352526176430/Virgin-Voyages---The-Ladies-of-Safety-Header.jpg" data-mid="247579241" border="0" src="https://freight.cargo.site/w/1000/i/ac09a4c634f2a42d87d65a6e83cb8b9ef02572525428ff286f98352526176430/Virgin-Voyages---The-Ladies-of-Safety-Header.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/db779a857ac73436415f7ee08d68bf18caacfb26525dabd176f066696b43f31c/gif1-virgin.gif" data-mid="247579341" border="0" src="https://freight.cargo.site/w/1000/i/db779a857ac73436415f7ee08d68bf18caacfb26525dabd176f066696b43f31c/gif1-virgin.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/a741a3067870b1ab2815db53c72924a1a88844ae1129b3f94c61f06271a430e2/gif2-virgin.gif" data-mid="247579345" border="0" src="https://freight.cargo.site/w/1000/i/a741a3067870b1ab2815db53c72924a1a88844ae1129b3f94c61f06271a430e2/gif2-virgin.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/135f2b8e3df211ebe48e87b9cabaff2ebd4d90dcd304f795a12141885d43f7a0/gif4-virgin.gif" data-mid="247579349" border="0" src="https://freight.cargo.site/w/1000/i/135f2b8e3df211ebe48e87b9cabaff2ebd4d90dcd304f795a12141885d43f7a0/gif4-virgin.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/df4d8f3aec4351517252abd7b9c29741fc9bd2db5d559a0306410e346849f34c/gif5-virgin.gif" data-mid="247579350" border="0" src="https://freight.cargo.site/w/1000/i/df4d8f3aec4351517252abd7b9c29741fc9bd2db5d559a0306410e346849f34c/gif5-virgin.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/99482dc496e068d2b3364ce12563d15d05126ca7730d484b2ddc926574a3fb97/gif6-virgin.gif" data-mid="247579351" border="0" src="https://freight.cargo.site/w/1000/i/99482dc496e068d2b3364ce12563d15d05126ca7730d484b2ddc926574a3fb97/gif6-virgin.gif" /> 03_ Long version https://ogonzales.com/The-Unlikely-Alliance Sat, 29 Mar 2025 05:50:16 +0000 Oscar Gonzales | ACD https://ogonzales.com/The-Unlikely-Alliance The Unlikely Alliance Netflix Ending the Eternal Rivalry Between Books and Films. Juan Rulfo’s Pedro Páramo (1957) is a literary cornerstone of Mexican identity—so revered that any adaptation was seen as “untouchable.” When Netflix announced its film version, skepticism arose: could it honor such a deeply rooted classic? To bridge the divide, we forged an unexpected alliance with Librerías Gandhi, Mexico’s most iconic bookstore chain, known for its witty campaigns favoring books over films. A bold partnership to turn doubt into anticipation. 01_ Case study 02_ Board <img width="2048" height="1452" width_o="2048" height_o="1452" data-src="https://freight.cargo.site/t/original/i/1ef75e23fbd95a3534d05aecdef4d9cf73b79a24cef1c12c689c62ed4fffa2ec/Netflix---The-Unlikely-Alliance-Board.jpg" data-mid="247579048" border="0" src="https://freight.cargo.site/w/1000/i/1ef75e23fbd95a3534d05aecdef4d9cf73b79a24cef1c12c689c62ed4fffa2ec/Netflix---The-Unlikely-Alliance-Board.jpg" /> 03_ Outdoor <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/21c53c82d7d8d291779d5aae2970254dc5b8b075a60f8ce24a0f998da857454e/Pedro-Paramos-Truce_01.jpg" data-mid="228941450" border="0" src="https://freight.cargo.site/w/1000/i/21c53c82d7d8d291779d5aae2970254dc5b8b075a60f8ce24a0f998da857454e/Pedro-Paramos-Truce_01.jpg" /> Círculo de Oro 2025 Gold • Media Silver • Outdoor Silver • Direct https://ogonzales.com/The-Latino-Suitor Tue, 14 May 2024 22:28:58 +0000 Oscar Gonzales | ACD https://ogonzales.com/The-Latino-Suitor The Latino Suitor Netflix Colin Bridgerton has broken Penelope’s heart several times through seasons 1 &amp; 2, stirring things up in the beehive and sparking fans’ thirst for vengeance; they demanded to see Colin suffer. So, to promote the launch of Season 3, we decided to answer their call. Mexican soap operas are the masters of corny love stories, that’s why we’re introducing a new Latino suitor worthy of Penelope: Aarón Díaz, one of Mexico’s most iconic and beloved telenovela-leading men of all time. We launched a content campaign in which he declares his rivalry with Colin and undying love for Penelope, with many romantic gestures and actions in a full telenovela style. 01_ Case study 02_ Film 03_ Board <img width="5900" height="4100" width_o="5900" height_o="4100" data-src="https://freight.cargo.site/t/original/i/3322217522db35c99f178ac59fb2d59043b97bae5210d317678c3c61f7fbea25/2_Netflix_Latino-Suitor_Board.jpg" data-mid="219232218" border="0" src="https://freight.cargo.site/w/1000/i/3322217522db35c99f178ac59fb2d59043b97bae5210d317678c3c61f7fbea25/2_Netflix_Latino-Suitor_Board.jpg" /> https://ogonzales.com/Capturing-Griselda Wed, 09 Oct 2024 08:35:15 +0000 Oscar Gonzales | ACD https://ogonzales.com/Capturing-Griselda Capturing Griselda Netflix . 01_ Case study 02_ Gameplay <img width="1920" height="1072" width_o="1920" height_o="1072" data-src="https://freight.cargo.site/t/original/i/f701e4444e93dd2f9ca6cce4ee29e5594c395cdfe46fdf48e8e4631175826e41/7de8b98e-9632-4b77-a52b-19b366b45223_rw_1920.png" data-mid="219443479" border="0" src="https://freight.cargo.site/w/1000/i/f701e4444e93dd2f9ca6cce4ee29e5594c395cdfe46fdf48e8e4631175826e41/7de8b98e-9632-4b77-a52b-19b366b45223_rw_1920.png" /> <img width="1920" height="1023" width_o="1920" height_o="1023" data-src="https://freight.cargo.site/t/original/i/26ac714deb6d3ad3ae189f65a20263b4e47952074185ca89b9cb36a258062132/55c120dc-3a78-4696-b6f8-d063b18b0e9d_rw_1920.png" data-mid="219443480" border="0" src="https://freight.cargo.site/w/1000/i/26ac714deb6d3ad3ae189f65a20263b4e47952074185ca89b9cb36a258062132/55c120dc-3a78-4696-b6f8-d063b18b0e9d_rw_1920.png" /> <img width="1920" height="1069" width_o="1920" height_o="1069" data-src="https://freight.cargo.site/t/original/i/1865722b50f59745a259c5df6bb92d7f0c39aab973ed195f1cbc3db697dd69ac/17850ecd-577c-4972-bcdb-1c6c7cc5004b_rw_1920.png" data-mid="219443481" border="0" src="https://freight.cargo.site/w/1000/i/1865722b50f59745a259c5df6bb92d7f0c39aab973ed195f1cbc3db697dd69ac/17850ecd-577c-4972-bcdb-1c6c7cc5004b_rw_1920.png" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/0029f5101a29b67cd4e84edfb26ed4057574ab91998657ce84132960b7a2dffd/c2e41f3e-fa75-4459-8400-6c0b4c23c1e3_rw_1920.png" data-mid="219443482" border="0" src="https://freight.cargo.site/w/1000/i/0029f5101a29b67cd4e84edfb26ed4057574ab91998657ce84132960b7a2dffd/c2e41f3e-fa75-4459-8400-6c0b4c23c1e3_rw_1920.png" /> <img width="1920" height="1074" width_o="1920" height_o="1074" data-src="https://freight.cargo.site/t/original/i/0d83584a407a6b1a58af6eda804164c63d5f937a9ce9cb638430212878df7594/d7c49c07-13c0-4acd-b63c-e905852922a4_rw_1920.png" data-mid="219443483" border="0" src="https://freight.cargo.site/w/1000/i/0d83584a407a6b1a58af6eda804164c63d5f937a9ce9cb638430212878df7594/d7c49c07-13c0-4acd-b63c-e905852922a4_rw_1920.png" /> <img width="1920" height="1079" width_o="1920" height_o="1079" data-src="https://freight.cargo.site/t/original/i/2678b974a6dfe09e84978098eccebaac48d4e55474e68cab92abab0c7e970f3e/d8543092-014c-4f63-8918-96dd7599bb5f_rw_1920.png" data-mid="219443484" border="0" src="https://freight.cargo.site/w/1000/i/2678b974a6dfe09e84978098eccebaac48d4e55474e68cab92abab0c7e970f3e/d8543092-014c-4f63-8918-96dd7599bb5f_rw_1920.png" /> 03_ Board <img width="5900" height="3955" width_o="5900" height_o="3955" data-src="https://freight.cargo.site/t/original/i/4b07705715362ecc64d9c3bf67e98481d13d19cb40ca331a70e4c82840cf4a48/Netflix---Capturing-Griselda-board.jpg" data-mid="219442905" border="0" src="https://freight.cargo.site/w/1000/i/4b07705715362ecc64d9c3bf67e98481d13d19cb40ca331a70e4c82840cf4a48/Netflix---Capturing-Griselda-board.jpg" /> https://ogonzales.com/The-Helping-Pots Fri, 04 Nov 2022 08:21:10 +0000 Oscar Gonzales | ACD https://ogonzales.com/The-Helping-Pots The Helping Pots Cristal Beer In the middle of the pandemic, the poorness and hunger in Peru increased excessively, but there is something that people do in crisis moments; it’s called: Common Pots, large community pots where Peruvians prepare free food for the poorest. One common pot could feed many families at the same time. So, in Cristal Beer, we decided to do something significant for our people. We melt our beer cans, and with all the aluminum we created more common pots for the poorest areas nationwide. 01_ Case study 02_ Film 03_ Board <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/4a499bf4486ee6c8a33fb8b39bae0826ed579eacfeffe71785f82db13258b2d7/Cristal_The-Helping-Pots-Board.jpg" data-mid="157893961" border="0" src="https://freight.cargo.site/w/1000/i/4a499bf4486ee6c8a33fb8b39bae0826ed579eacfeffe71785f82db13258b2d7/Cristal_The-Helping-Pots-Board.jpg" /> 04_ Press <img width="5000" height="1250" width_o="5000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/c89c7d0741ac8c60f05df3e5f802ba78ae27e69c451300fef163d16bb7258fa3/THP_FC_Banner-01c.jpg" data-mid="157893964" border="0" src="https://freight.cargo.site/w/1000/i/c89c7d0741ac8c60f05df3e5f802ba78ae27e69c451300fef163d16bb7258fa3/THP_FC_Banner-01c.jpg" /> Clio Awards 2022 Shortlist Fast Company – World Changing Ideas 2022 Honorable Mention https://ogonzales.com/The-Non-Fungible-Beer Fri, 24 Mar 2023 20:53:32 +0000 Oscar Gonzales | ACD https://ogonzales.com/The-Non-Fungible-Beer The Non-Fungible Beer Cristal Beer To celebrate the 100th anniversary of Cristal Beer, we designed, directed, and produced a series of 100 NFTs, one for each year, to remind Peruvians of our culture. 01_ Content 02_ NFT designs <img width="3000" height="1755" width_o="3000" height_o="1755" data-src="https://freight.cargo.site/t/original/i/790abd59ffa38751af19029d5469faf7aff393957c6fa5fbdf84ad60cfbafc39/Cristal-Beer_The-Non-Fungible-Beer_1.jpg" data-mid="181547837" border="0" src="https://freight.cargo.site/w/1000/i/790abd59ffa38751af19029d5469faf7aff393957c6fa5fbdf84ad60cfbafc39/Cristal-Beer_The-Non-Fungible-Beer_1.jpg" /> <img width="3000" height="1755" width_o="3000" height_o="1755" data-src="https://freight.cargo.site/t/original/i/d934c5c13ba7e729a5da877bd9865dc692b3297e1475ec4a15e58614a039fda3/Cristal-Beer_The-Non-Fungible-Beer_2.jpg" data-mid="181547838" border="0" src="https://freight.cargo.site/w/1000/i/d934c5c13ba7e729a5da877bd9865dc692b3297e1475ec4a15e58614a039fda3/Cristal-Beer_The-Non-Fungible-Beer_2.jpg" /> <img width="3000" height="1755" width_o="3000" height_o="1755" data-src="https://freight.cargo.site/t/original/i/d1e89c495e565b6b5c775405cce5a02fb55fb80829053eb594df53784d9b7538/Cristal-Beer_The-Non-Fungible-Beer_3.jpg" data-mid="181547839" border="0" src="https://freight.cargo.site/w/1000/i/d1e89c495e565b6b5c775405cce5a02fb55fb80829053eb594df53784d9b7538/Cristal-Beer_The-Non-Fungible-Beer_3.jpg" /> <img width="3000" height="1755" width_o="3000" height_o="1755" data-src="https://freight.cargo.site/t/original/i/a8d9ac797c7eb83538af37dceacf7a77276abe330a2be80f79c5cd90bd560086/Cristal-Beer_The-Non-Fungible-Beer_4.jpg" data-mid="181547840" border="0" src="https://freight.cargo.site/w/1000/i/a8d9ac797c7eb83538af37dceacf7a77276abe330a2be80f79c5cd90bd560086/Cristal-Beer_The-Non-Fungible-Beer_4.jpg" /> Premio Ideas 2023 Silver • Art Direction AdForum PHNX 2023 Bronze • Design