Associate Creative Director

Boob Talk

League Against Cancer

Breast cancer is one of the deadliest diseases in Peru. Thousands of women die each year from this terrible disease, although this is one of the diseases that can be totally prevented. But most women don´t take the preventive test because they are afraid to do it. For this reason, this campaign shows four very famous Peruvian actresses acting as if they were their own tits, convincing each other to go for a mammogram.

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