Hey, I’m a Peruvian Associate Creative Director based in Mexico. I’m passionate about creating work that grabs attention and delivers real results. My campaigns have been recognized at top international festivals like Cannes Lions, New York Festivals, Effie Awards, London International Awards, Festival El Sol, and El Ojo de Iberoamérica.

As a GenAI enthusiast, I use AI to push creative thinking and elevate ideas—making visuals sharper and concepts stronger.

Feel free to explore my work. It’s all about creativity that gets things done.

Experience.

Monks México
2023 – Currently.

Clients: Netflix LATAM, World Literacy Foundation.

VMLY&R Perú
2021 – 2023.

Clients: Cristal Beer (AB InBev), Arequipeña Beer (AB InBev), Pepsi LATAM.

Circus Grey
2016 – 2021.

Clients: BCP Bank, Kentucky Fried Chicken, APU Cement, Grupo Gloria, El Comercio, Tottus, Pacífico Insurance, Claro, Falabella.

True Lima
2013 – 2016.

Clients: adidas Originals, Citroën, SABMiller, Toulouse-Lautrec, UCAL, La Tarumba, La Rambla.

Awards.

CANNES LIONS 2024 / Silver • Brand Experience & Activation
CANNES LIONS 2024 / 1 Shortlist • Innovation
CANNES LIONS 2024 / 1 Shortlist • Sustainable Development Goals
LIA AWARDS 2024 / Gold • Evolution
LIA AWARDS 2024 / Bronze • Evolution
EFFIE AWARDS 2024 / Gold • Disease Awareness and Education
CANNES LIONS 2023 / Bronze • Outdoor
CANNES LIONS 2023 / 2 Shortlists • Outdoor
CANNES LIONS 2023 / 1 Shortlist • Brand Experience & Activation
CANNES LIONS 2023 / 1 Shortlist • Media
FESTIVAL EL SOL 2023 / Grand Prix • Outdoor
FESTIVAL EL SOL 2023 / Grand Prix • Design
FESTIVAL EL SOL 2023 / Gold • Outdoor
FESTIVAL EL SOL 2023 / Gold • Outdoor
FESTIVAL EL SOL 2023 / Gold • Design
FESTIVAL EL SOL 2023 / Silver • Design
FESTIVAL EL SOL 2023 / Silver • Media
EL OJO DE IBEROAMÉRICA 2023 / Best Idea per Country
EL OJO DE IBEROAMÉRICA 2023 / Silver • Design
EL OJO DE IBEROAMÉRICA 2023 / Silver • Brand Experience & Activation
EL OJO DE IBEROAMÉRICA 2023 / Silver • Brand Experience & Activation
EL OJO DE IBEROAMÉRICA 2023 / Silver • Brand Experience & Activation
EL OJO DE IBEROAMÉRICA 2023 / Silver • Sustainable
EL OJO DE IBEROAMÉRICA 2023 / Bronze • Outdoor
EL OJO DE IBEROAMÉRICA 2023 / Bronze • Media
EL OJO DE IBEROAMÉRICA 2023 / 2 Shortlists
PREMIO IDEAS 2023 / Grand Prix
PREMIO IDEAS 2023 / Gold • Outdoor
PREMIO IDEAS 2023 / Gold • Design
PREMIO IDEAS 2023 / Gold • Brand Experience & Activation
PREMIO IDEAS 2023 / Gold • Country Award
PREMIO IDEAS 2023 / Gold • Media
PREMIO IDEAS 2023 / Silver • Art Direction
PREMIO IDEAS 2023 / Bronze • Direction
PREMIO IDEAS 2023 / Bronze • Production
PREMIO IDEAS 2023 / Bronze • Cinematography
NEW YORK FESTIVALS 2023 / Gold • Hell’s Kitchen - Alcohol
NEW YORK FESTIVALS 2023 / Silver • Outdoor
NEW YORK FESTIVALS 2023 / Bronze • Outdoor
NEW YORK FESTIVALS 2023 / Bronze • Design
NEW YORK FESTIVALS 2023 / Bronze • Purpose
NEW YORK FESTIVALS 2023 / 1 Shortlist • Avant-Garde/Innovative
MAD STARS 2023 / Silver • Design
MAD STARS 2023 / Silver • Direct
MAD STARS 2023 / Bronze • Outdoor
EFFIE AWARDS 2023 / Silver • Timely Opportunity
EFFIE AWARDS 2023 / Bronze • Product Relaunch
ADFORUM PHNX 2023 / Bronze • Design
ADFORUM PHNX 2023 / Bronze • Design
ADFORUM PHNX 2023 / Bronze • Good Causes
EL OJO DE IBEROAMÉRICA 2022 / Silver • Effectiveness
EL OJO DE IBEROAMÉRICA 2022 / 2 Shortlists
CLIO AWARDS 2022 / 1 Shortlist
EL OJO DE IBEROAMÉRICA 2021 / Silver • Brand Experience & Activation
EL OJO DE IBEROAMÉRICA 2021 / Silver • Content
EL OJO DE IBEROAMÉRICA 2021 / 3 Shortlists
CANNES LIONS 2020/2021 / 1 Shortlist • Brand Experience & Activation
PREMIO IDEAS 2020/2021 / Gold
PREMIO IDEAS 2020/2021 / Silver
PREMIO IDEAS 2020/2021 / Bronze
PREMIO IDEAS 2020/2021 / 7 Shortlists
EFFIE AWARDS 2021 / Bronze
EFFIE AWARDS 2021 / 2 Shortlists
EL OJO DE IBEROAMÉRICA 2020 / Bronze
EL OJO DE IBEROAMÉRICA 2020 / Bronze
EL OJO DE IBEROAMÉRICA 2020 / 2 Shortlists
EFFIE AWARDS 2020 / Grand Effie
EFFIE AWARDS 2020 / Gold
LAD FEST 2018 / Bronze
EL OJO DE IBEROAMÉRICA / 2 Shortlists • Nuevos Talentos

Other Recognitions.

New York Festivals 2023 / Network of the Year
Premio Ideas 2023 / Agency of the Year
Festival El Sol 2023 / #4 in the ranking of most awarded countries
Fast Company – World Changing Ideas 2022 / Honorable Mention
The Grey Global Creative Council 2019 / Top 3 and Top 10 – Highest Scoring Work

Let’s talk.

oscar.gonzales@me.com
+52 56 1076 5470