Associate Creative Director

Bottle Tiles

Arequipeña Beer (AB InBev)

Arequipa, Peru, is the city with the highest UV radiation level on the planet, fortunately, they have Arequipeña, the iconic regional beer from AB InBev in Peru, which bottles have always been designed to resist UV light, so we decided to use the bottles to protect our people. We present: Bottle Tiles.

We cut and join the Arequipeña bottles to create tiles, inspired in the architecture of the city, we set up them in the areas where the sun is threatening. Because protect our people is what matter.

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