Bottle Tiles
Arequipeña Beer (AB InBev)Arequipa, Peru, is the city with the highest UV radiation level on the planet, fortunately, they have Arequipeña, the iconic regional beer from AB InBev in Peru, which bottles have always been designed to resist UV light, so we decided to use the bottles to protect our people. We present: Bottle Tiles.
We cut and join the Arequipeña bottles to create tiles, inspired in the architecture of the city, we set up them in the areas where the sun is threatening. Because protect our people is what matter.
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Case study
Case study
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Stills
Stills



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Design
Design

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Board
Board

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Press
Press



Cannes Lions 2023
Bronze • Outdoor
2 Shortlists • Outdoor
Shortlist • Brand Experience & Activation
Shortlist • Media
Effie Awards 2024
Gold • Disease Awareness and Education
Festival El Sol 2023
Grand Prix • Outdoor
Grand Prix • Design
Gold • Outdoor
Gold • Outdoor
Gold • Design
Silver • Design
Silver • Media
El Ojo de Iberoamérica 2023
Best Idea per Country
Silver • Design
Silver • Brand Experience & Activation
Silver • Brand Experience & Activation
Silver • Brand Experience & Activation
Silver • Sustainable
Bronze • Outdoor
Bronze • Media
2 Shortlists
Premio Ideas 2023
Grand Prix
Gold • Outdoor
Gold • Design
Gold • Brand Experience & Activation
Gold • Country Award
Gold • Media
New York Festivals 2023
Gold • Hell’s Kitchen - Alcohol
Silver • Outdoor
Bronze • Outdoor
Bronze • Design
Bronze • Purpose
Shortlist • Avant-Garde/Innovative
MAD Stars 2023
Silver • Design
Silver • Direct
Bronze • Outdoor
AdForum PHNX 2023
Bronze • Design
Bronze • Good Causes