Associate Creative Director

The Foreword

Netflix

Literary classics deserve a foreword from a renowned artist inspired by it. Pedro Páramo, published in 1957, has received several, including one from Gabriel G. Márquez. However, no adaptation has featured an audiovisual foreword—until now. To honor Juan Rulfo’s novel and celebrate Netflix’s adaptation, we created the first audiovisual foreword by director Rodrigo Prieto.

This was screened in cinemas, printed in local newspapers, displayed on a towering billboard for all Mexicans to see, and, of course, available on the Netflix platform to watch before the film begins.


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Film




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Cinema




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Press






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Outdoor




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Platform




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Pictoline