Associate Creative Director

The Latino Suitor


Colin Bridgerton has broken Penelope’s heart several times through seasons 1 & 2, stirring things up in the beehive and sparking fans’ thirst for vengeance; they demanded to see Colin suffer. So, to promote the launch of Season 3, we decided to answer their call.

Mexican soap operas are the masters of corny love stories, that’s why we’re introducing a new Latino suitor worthy of Penelope: Aarón Díaz, one of Mexico’s most iconic and beloved telenovela-leading men of all time. We launched a content campaign in which he declares his rivalry with Colin and undying love for Penelope, with many romantic gestures and actions in a full telenovela style.