Associate Creative Director

We Are All Peru

Cristal Beer

On June 13, 2022, Peru played its play-off match to secure a spot in the FIFA World Cup™. Cristal, the union's beer and official sponsor of the national team, needed to make the sense of unity feel like never before. They invited beer brands from other countries to advertise for us and changing their name to "Peru" on many billboards in their main cities. As a result, we went from being 33 million Peruvians to 280 million fans cheering for Peru.

All the projects